By now, the whole world should have heard Jay-Z’s newest creation, the No I.D./Kanye West production, “D.O.A. (Death of Autotune)”. Of course, Diddy is having a sh*tfit right now since his overly promoted album Last Train To Paris (due out in September) is all auto-tuned. In fact, this dumas asked T-Pain’s “permission” to Auto-Tune his whole album, brought in the owner of the Big A** Chain, and gave him a point on his album for his assistance.
the duchess movie download Oh and why is Diddy having a sh*tfit? Well, because as the makers of Cristal now know, once Jay-Z says something, the people follow. After all, Jay does this for his culture. And as a culture, we look to Jay for guidance.
Right?
Hmm.
As a song, “D.O.A.” is good but, it’s not great. The “hook” would have been better if he’d just allowed the horns to blow instead of the kind of cliché “goodbye, goodbye…etc”. Also, I almost find it interesting that Jay really isn’t saying too much of anything on the song about Auto-Tune until he gets to the end, which I suppose is the point. By doing a whole song with no Auto-Tune on it, it’s not fit for the charts, radio, or iTunes since in current rap, T-Painin’ runs rampant. He tells us that rappers need to stop singing, which is true.
Anyway, Jay declaring Auto-Tune dead got me to thinking about how much of a trendsetter Jay-Z really is. I’m starting to think that Jay gets too much credit for some things and not enough credit in other areas, so I guess it all evens out. For instance, in my opinion, Auto-Tune has kind of been on the way out. Or at least it’s not as prominent as it was a few months ago. For one, I rarey hear T-Pain on the radio right now. Lil Wayne uses it pretty consistently, but even then it seems more artistic than crutch-y. and he’s still rapping. Of course, Diddy was on his, “I’m gonna Auto-Tune a whole album” but really, does ANYBODY care about a new Puffy album?
Cassie doesn’t even care and she’s his oatmeal bowl.
Even Kanye is like, “i’m rapping on my next album.” Auto-Tune might not be on the way “out” per se, but it’s not as prevalent as it was when it was harder to find somebody not using it than somebody using it. So if Auto-Tune is indeed on the way out, it seems more like the natural progression of basically playing itself out. Same with throwback jersey’s. Now, I’m not going to diminsh what Jay did with one line. He essentially killed Mitchell & Ness’s* livelihood. But like Aut0-Tune, by then, throwbacks had become too cliché. Folks were wearing throwback jersey dresses and throwback basketball jerseys of baseball teams and basically wearing stuff that made no sense whatsoever. I feel like in those instances, Jay more or less put the final stamp on an already diminshing trend.
I mean I guess in that regard, Jay is responsible in ending a trend sooner than it might have ended on its own, but I feel like he isn’t totally “responsible”.
By the way, he TRIED to convince people that 30 was the new 20 but it really didn’t work.
Now, let’s take a look at trends Jay is “responsible” for:
