Lists, Race & Politics, Theory & Essay

post-racial slur survivor

s_watermelon

its been two years since the NAACP officially “buried” the word nigger. deemed “the greatest child racism ever birthed“, nigger had a full funeral replete with a procession, a eulogy, and a rare sighting of a standing christine beatty to symbolically put an end to the power behind that word.

even before this strange act, post-racial bigots already put that word on waivers, realizing that you just can’t go around calling everybody niggers anymore (unless, of course, you’re ghostface killa or frank sobotka). in its place are dozens of terms, phrases, code words, epithets, and idioms; synonyms for “black” lingering around the american lexicon and causing more uneasiness and deferred discomfort than an ugly baby.

today, with your help, verysmartbrothas.com will begin to put an end to this phenomenon with our first ever installment of post-racial slur survivor

the champ will list 11 of his favorite post-racial racist code words and slurs, and we’ll decide in the comments which term will officially be voted out and buried in the plot next to nigger

1. communist/socialist

—although this coding seemingly surfaced overnight, america has a long and storied history of branding educated blacks as anti-american anarchists perpetually plotting towards the country’s demise (which we are...but thats besides the point.)

2. urban

—a term that’s become so synonymous with black that six months ago, a group of arkansas businessmen petitioned to boycott the entire city of little rock when hearing of plans to open an urban outfitters there, saying that the retail chain’s title “promoted crime and miscegenation”¹.

3. church groups (from trenton)

just read and weep. or laugh.

4. inner-city

—am i the only one who’s felt that the connotation of inner-city doesn’t just suggest “they live in the city” but that cats live inside the city? like we actually live inside of stairwells, sewers, and streetlights and sh*t?

yea? ok, moving on

5. at risk

—although usually used by educators to describe certain school districts and neighborhood populations, “at-risk” itself is so ambiguous that it can be applied to basically anyone.  i mean, why can’t you describe a college freshman class as being at-risk even though the risk they’re facing is chlamydia?

6. thug

although it originally derives from the thuggee’s of india, the term has become so racially charged that espn.com and other websites have actually begun to censor it out of the comments on it’s articles. we tried doing that here as well, but liz our moderation is racist

7. illegal/foreigner/muslim

—code words that serve as reminders for a bigots prevailing feeling that minorities are america’s mother-in-laws: needy, unwelcome visitors with bad food, strange hair, and gout

8. affirmative action/quota

—terms used by those conveniently forgetting that white women exist

9. regular/hard-working

—while these terms aren’t used to describe blacks per se, they are used to imply what blacks are not. a politician or pundit making a reference to “regular, hard-working americans” is basically saying “not niggers”.

the same could be said for “trustworthy”. but, since i don’t trust most of ya’ll niggas either, i can’t fault them for that one

10. n-word

—this isn’t really any type of racial code. i just really, really, really hate this f*cking word.

11. ghetto

—used when inner-city isn’t quite black enough to accurately describe “black”. its almost like it implies “no, not just black. really, really black. superblack. ultrablack. uberblack. so black that if you turn off all the lights, all you’ll see is a d*ck and some teeth”

people of vsb.com, vote for which term you’d most like to see buried next. remember, you can only choose one. also, since i know i haven’t covered them all, please feel free to mention any write-in candidates you’d like to nominate.

the carpet is yours and sh*t

¹i’m lying. admit it, though. you can totally see that happening

—the champ

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Damon Young

Damon Young is the editor-in-chief of VSB. He is also a contributing editor for EBONY.com. He resides in Pittsburgh, and he really likes pancakes. Reach him at damon@verysmartbrothas.com. Or don't.

  • charli skipp

    this post is on point. i really agree with the part about the term “ghetto” (um…half the time, the places that they are calling ghetto aren’t even. it’s just an area with less shiny paint. in my head, i always want to blurt out, “get in my car. i’ll take you to the ghetto.”) and the part about this country having a history of labeling intellectual or artistic Blacks as socialists and communists.

    a term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people–of any ethnicity. it’s sooooooooooooooo ignorant that it literally makes my skin ashy. how are you going to be offended when a white person looks at you crazy, and then change the subject to how you’re about to go the “yang store”? ugh! and further, if you feel that way about patronizing foreign-owned businesses, then find you a Black business to support, but DO NOT refer to people with such ugly words, Black people!

    • charli skipp

      @charli skipp,
      wait. i meant to say “half” the time. and i thank you.

    • charli skipp

      @charli skipp,
      wait. i meant to say “half” the time. and i thank you.

    • Blacklaw

      @charli skipp, “makes my skin ashy” ha aha

    • Blacklaw

      @charli skipp, “makes my skin ashy” ha aha

    • http://thinkprettysmart.typepade.com Ms. Smart

      @charli skipp, I have never hear ‘yang-yang’, I have however heard A-rabs.* And to be honest, until I got to LIVE on the East Coast, I had no idea where A-rabs were from.

      *I’m from Detroit. The corner store owners are never asian. They are either A-rab or Chaldean. Jesus wept.

    • http://thinkprettysmart.typepade.com Ms. Smart

      @charli skipp, I have never hear ‘yang-yang’, I have however heard A-rabs.* And to be honest, until I got to LIVE on the East Coast, I had no idea where A-rabs were from.

      *I’m from Detroit. The corner store owners are never asian. They are either A-rab or Chaldean. Jesus wept.

    • Humble_One aka Field Ninja

      @charli skipp,

      Somewhere down the line “ghetto” replaced “white trash” for 2520s. I’ve heard too many 2520s call something ghetto when it it is far from being ghetto.

      • http://verysmartbrothas.com Panama Jackson

        @Humble_One aka Field Ninja, as have I. i often cringe when I hear them say it. and for some reason, they don’t think they ‘re talking about “black” people all the time. the racism lies even more latent. if you ask them what they mean you get the, “not like you…” retort.

        my guitar gently weeps for the people.

        • Smiley Face

          @Panama Jackson, “not like you…”

          ….this right here!!! I ABHOR this statement…makes my arse itch! Grrrr! I usually get that when they say something about SE when I say I’ve lived there over half of my life. “Well Smiley Face we don’t mean you,” well what do you mean?

        • Smiley Face

          @Panama Jackson, “not like you…”

          ….this right here!!! I ABHOR this statement…makes my arse itch! Grrrr! I usually get that when they say something about SE when I say I’ve lived there over half of my life. “Well Smiley Face we don’t mean you,” well what do you mean?

      • http://verysmartbrothas.com Panama Jackson

        @Humble_One aka Field Ninja, as have I. i often cringe when I hear them say it. and for some reason, they don’t think they ‘re talking about “black” people all the time. the racism lies even more latent. if you ask them what they mean you get the, “not like you…” retort.

        my guitar gently weeps for the people.

    • Humble_One aka Field Ninja

      @charli skipp,

      Somewhere down the line “ghetto” replaced “white trash” for 2520s. I’ve heard too many 2520s call something ghetto when it it is far from being ghetto.

    • miss t-lee

      @charli skipp,
      ” term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people”

      I’ve never heard this term, this must be a different part of the South.

      • JamaicanGirlisback

        @miss t-lee, never heard “yang yang” but the term that is often used in South Fl to describe Asians is Chink.

        That term also “makes my skin ashy”, just rude.

        • miss t-lee

          @JamaicanGirlisback,
          That term you’ve mentioned I’ve heard of…from my Uncles who were in Vietnam. They have no problem throwing it around, I’m always cringing…like “dayum, did you really just say that?”

        • miss t-lee

          @JamaicanGirlisback,
          That term you’ve mentioned I’ve heard of…from my Uncles who were in Vietnam. They have no problem throwing it around, I’m always cringing…like “dayum, did you really just say that?”

        • Me fail english?

          @JamaicanGirlisback,

          Yeah that one’s not exclusive to South FL at all. My Grandpa who fought in the Pacific Theater in WWII called Asians “chinks” and “japs” like it was the correct term. I had to get my father to call them Asians instead of “orientals” cuz he really thought THAT was the PC term for em! I’m working on getting him to understand the differences between South vs. East vs. Southeast Asians but we’re taking it one day at a time :)

          Not tryna make excuses but I think some of the Asian perjorative terms, though no less hurtful come more from ignorance than fools thinkin they slick with the racism.

          • Smiley Face

            @Me fail english?,

            You think that’s rough..my friends father calls people from the Philippines “those Chinese Mexicans”…makes my ears bleed..and he wonders why the room goes silent after he speaks. He just doesn’t get it.

          • Smiley Face

            @Me fail english?,

            You think that’s rough..my friends father calls people from the Philippines “those Chinese Mexicans”…makes my ears bleed..and he wonders why the room goes silent after he speaks. He just doesn’t get it.

          • Me fail english?

            @Me fail english?,

            LMAO! Girl, we must be friends! That’s what my Daddy calls em too.

          • Me fail english?

            @Me fail english?,

            LMAO! Girl, we must be friends! That’s what my Daddy calls em too.

          • Smiley Face

            @Me fail english?,

            First time he said I just KNEW I had a hearing problem!! Girl!

          • Smiley Face

            @Me fail english?,

            First time he said I just KNEW I had a hearing problem!! Girl!

          • http://verysmartbrothas.com The Champ

            @Me fail english?,

            lol, my dad has begun referring to all people of indian descent, whether they’re american indians or actually from india, as “slumdogs”. i tried telling him to stop, but i think there’s a chip in black men that makes them stop listening to everyone else once they turn 50 (he’s 62).

          • http://verysmartbrothas.com The Champ

            @Me fail english?,

            lol, my dad has begun referring to all people of indian descent, whether they’re american indians or actually from india, as “slumdogs”. i tried telling him to stop, but i think there’s a chip in black men that makes them stop listening to everyone else once they turn 50 (he’s 62).

        • Me fail english?

          @JamaicanGirlisback,

          Yeah that one’s not exclusive to South FL at all. My Grandpa who fought in the Pacific Theater in WWII called Asians “chinks” and “japs” like it was the correct term. I had to get my father to call them Asians instead of “orientals” cuz he really thought THAT was the PC term for em! I’m working on getting him to understand the differences between South vs. East vs. Southeast Asians but we’re taking it one day at a time :)

          Not tryna make excuses but I think some of the Asian perjorative terms, though no less hurtful come more from ignorance than fools thinkin they slick with the racism.

        • Mimi

          Around my way, I hear people use “ching chong ching”, when they are describing Asian people.
          Or they just say “Chinese” regardless if the person is Vietnamese, Korean, Japanese, Malaysian…

        • Mimi

          Around my way, I hear people use “ching chong ching”, when they are describing Asian people.
          Or they just say “Chinese” regardless if the person is Vietnamese, Korean, Japanese, Malaysian…

      • JamaicanGirlisback

        @miss t-lee, never heard “yang yang” but the term that is often used in South Fl to describe Asians is Chink.

        That term also “makes my skin ashy”, just rude.

      • http://verysmartbrothas.com Panama Jackson

        @miss t-lee, i’ve never heard that term either. we just call them all asians. don’t matter what country you’re from. its just all asian.

      • http://verysmartbrothas.com Panama Jackson

        @miss t-lee, i’ve never heard that term either. we just call them all asians. don’t matter what country you’re from. its just all asian.

    • miss t-lee

      @charli skipp,
      ” term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people”

      I’ve never heard this term, this must be a different part of the South.

    • http://mysixcents.wordpress.com klysha

      @charli skipp, I’m from the south but the word of choice where I grew up was Ching Chong

      • charli skipper

        @klysha,
        yeah! ching chong and chink are the same variation. it was late so i couldn’t think of anything else. i just cannot stand it!

        • OrangeStar616

          @charli skipper,
          chinese mexican tho…… LLS!!!! and I heard chink and jap etc but not yang yang….when we say yang yang its usually attached to BullSh*t…..i.e “talking that yang yang bullsh*t” = talking out of the side of your a$$ or something that doesn’t make sense LMAO!!!!

          what irks me is thinking every asian person is Chinese, and or Japanese and referring to folk as Mama-saan and Papa-saan… folk could very well be Korean, Phillipino, Vietnamese etc etc etc..smh

          • Smiley Face

            @OrangeStar616,

            Girl yes..but he’s the first one to get angry about someone calling him a n-word! He’ll call his Latino neighbors “Hectors” in a minute though, you try to be like Pops you can’t call people out their names and be mad when they call you a n-word…he don’t hear you though. SMH.

          • Smiley Face

            @OrangeStar616,

            Girl yes..but he’s the first one to get angry about someone calling him a n-word! He’ll call his Latino neighbors “Hectors” in a minute though, you try to be like Pops you can’t call people out their names and be mad when they call you a n-word…he don’t hear you though. SMH.

          • Me fail english?

            @Smiley Face,

            Haha. Maybe cause the America was more black and white when they were growing up or maybe cause they just old and dont give an eff, but that baby boomer generation (as well as those before them) are so un-PC it could make your head spin. Ah well, they seem to get along as well as we do.

          • Me fail english?

            @Smiley Face,

            Haha. Maybe cause the America was more black and white when they were growing up or maybe cause they just old and dont give an eff, but that baby boomer generation (as well as those before them) are so un-PC it could make your head spin. Ah well, they seem to get along as well as we do.

        • OrangeStar616

          @charli skipper,
          chinese mexican tho…… LLS!!!! and I heard chink and jap etc but not yang yang….when we say yang yang its usually attached to BullSh*t…..i.e “talking that yang yang bullsh*t” = talking out of the side of your a$$ or something that doesn’t make sense LMAO!!!!

          what irks me is thinking every asian person is Chinese, and or Japanese and referring to folk as Mama-saan and Papa-saan… folk could very well be Korean, Phillipino, Vietnamese etc etc etc..smh

      • charli skipper

        @klysha,
        yeah! ching chong and chink are the same variation. it was late so i couldn’t think of anything else. i just cannot stand it!

    • http://mysixcents.wordpress.com klysha

      @charli skipp, I’m from the south but the word of choice where I grew up was Ching Chong

    • http://verysmartbrothas.com The Champ

      @charli skipp,

      a term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people–of any ethnicity

      i’ve never heard this before, but since its making your skin ashy, it can be nominated for burial as well

    • http://verysmartbrothas.com The Champ

      @charli skipp,

      a term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people–of any ethnicity

      i’ve never heard this before, but since its making your skin ashy, it can be nominated for burial as well

    • http://ravingblacklunatic.blogspot.com Big Man

      @charli skipp,

      Reggin

      Mondays

      Canadiens

      These are all actual code words for black people. I mean, real code words, like it’s a secret and we’re not supposed to know.

      The first one is nigger spelled backwards, the second one is because everybody hates Mondays and the third one is basically the same thing.

      • Me fail english?

        @Big Man,

        lol@ everybody hating Canadiens (is this how you spell it for people and you spell it with a as an adjective?)Didn’t know about those last two.

        Is that why South Park draws them that way? And next time I hear a 2520 say “I HATE Mondays” its gon be a fight! haha

        • http://ravingblacklunatic.blogspot.com Big Man

          @Me fail english?,

          I think I spelled that wrong.

          Dammit.

          As for Champ’s original query, I vote off “thug.”

          Every time I hear that word, I really hear “nigger.”
          I’d rather have it removed than the actual word “nigger” because thug gives the racists unfair cover.

        • http://ravingblacklunatic.blogspot.com Big Man

          @Me fail english?,

          I think I spelled that wrong.

          Dammit.

          As for Champ’s original query, I vote off “thug.”

          Every time I hear that word, I really hear “nigger.”
          I’d rather have it removed than the actual word “nigger” because thug gives the racists unfair cover.

      • Me fail english?

        @Big Man,

        lol@ everybody hating Canadiens (is this how you spell it for people and you spell it with a as an adjective?)Didn’t know about those last two.

        Is that why South Park draws them that way? And next time I hear a 2520 say “I HATE Mondays” its gon be a fight! haha

      • Brandi

        @Big Man,
        The first time I heard Reggin was by from a black gay guy. I had no clue what it was until he told me to spell it backwards. I’ve never heard it again.

      • Brandi

        @Big Man,
        The first time I heard Reggin was by from a black gay guy. I had no clue what it was until he told me to spell it backwards. I’ve never heard it again.

    • http://ravingblacklunatic.blogspot.com Big Man

      @charli skipp,

      Reggin

      Mondays

      Canadiens

      These are all actual code words for black people. I mean, real code words, like it’s a secret and we’re not supposed to know.

      The first one is nigger spelled backwards, the second one is because everybody hates Mondays and the third one is basically the same thing.

  • charli skipp

    this post is on point. i really agree with the part about the term “ghetto” (um…half the time, the places that they are calling ghetto aren’t even. it’s just an area with less shiny paint. in my head, i always want to blurt out, “get in my car. i’ll take you to the ghetto.”) and the part about this country having a history of labeling intellectual or artistic Blacks as socialists and communists.

    a term that i would like to see disappear is “yang yang.” you know, how ignorant (southern) Blacks refer to Asian people–of any ethnicity. it’s sooooooooooooooo ignorant that it literally makes my skin ashy. how are you going to be offended when a white person looks at you crazy, and then change the subject to how you’re about to go the “yang store”? ugh! and further, if you feel that way about patronizing foreign-owned businesses, then find you a Black business to support, but DO NOT refer to people with such ugly words, Black people!

  • http://thoughtsparadigm.blogspot.com afterthought

    What about “angry”? or more precisely “angry Black man”? I mean when people say something like this, they really mean “grab your purses, lock your doors, and call the cops, there’s a n***** on the loose”

    • Blacklaw

      @afterthought, cosign

    • Blacklaw

      @afterthought, cosign

    • http://verysmartbrothas.com Panama Jackson

      @afterthought, you know we angry tho.

    • http://verysmartbrothas.com Panama Jackson

      @afterthought, you know we angry tho.

    • http://www.sistersoundoff.blogspot.com Cheekie

      @afterthought,

      I’d like them to address just why we angry, to tell ya the truth. Yeah, bet that won’t happen…

      • http://verysmartbrothas.com Panama Jackson

        @Cheekie, its cuz some of y’all need hugs and jesus.

        • http://www.sistersoundoff.blogspot.com Cheekie

          @Panama Jackson,

          White Jesus?

          • Smiley Face

            @Cheekie,

            little blue eyed Baby Jesus

          • Smiley Face

            @Cheekie,

            little blue eyed Baby Jesus

        • http://www.sistersoundoff.blogspot.com Cheekie

          @Panama Jackson,

          White Jesus?

      • http://verysmartbrothas.com Panama Jackson

        @Cheekie, its cuz some of y’all need hugs and jesus.

    • http://www.sistersoundoff.blogspot.com Cheekie

      @afterthought,

      I’d like them to address just why we angry, to tell ya the truth. Yeah, bet that won’t happen…

    • http://verysmartbrothas.com The Champ

      @afterthought,

      lol, we can’t forget the “angry black woman” either. while she’s gonna snatch your purse, she might cut your balls off at work and put em in hers

    • http://verysmartbrothas.com The Champ

      @afterthought,

      lol, we can’t forget the “angry black woman” either. while she’s gonna snatch your purse, she might cut your balls off at work and put em in hers

  • http://thoughtsparadigm.blogspot.com afterthought

    What about “angry”? or more precisely “angry Black man”? I mean when people say something like this, they really mean “grab your purses, lock your doors, and call the cops, there’s a n***** on the loose”

  • http://www.blacknbougie.com OneChele

    We could bury “urban” for real. I also notice there’s a certain way that people say, “ethnic.” It is usually accompanied with a look.

    Also on the paycheck plantation, they tend to drop phrases like “diversity candidate” to indicate that an applicant is black. I once had a manager tell me his department was getting too much of a “multi-cultural palette.” Nice. Or my favorite (not), POC. We’re just “of color” now? Sigh, so many euphemistic slurs… so little time.

    Bury them all, can’t we just be Black again?

    • http://verysmartbrothas.com Panama Jackson

      @OneChele, being simply Black wouldn’t allow for the innuendo behind each of the terms.

      i particularly love at-risk. i use that at least twice a day when i see kids on the train.

      though its usually at-risk of me wanting to give them all an a**whippin’ for being so damn ghetto and urban.

    • http://verysmartbrothas.com Panama Jackson

      @OneChele, being simply Black wouldn’t allow for the innuendo behind each of the terms.

      i particularly love at-risk. i use that at least twice a day when i see kids on the train.

      though its usually at-risk of me wanting to give them all an a**whippin’ for being so damn ghetto and urban.

    • http://verysmartbrothas.com The Champ

      @OneChele,

      Bury them all, can’t we just be Black again?

      we were black before?

    • http://verysmartbrothas.com The Champ

      @OneChele,

      Bury them all, can’t we just be Black again?

      we were black before?

  • http://www.blacknbougie.com OneChele

    We could bury “urban” for real. I also notice there’s a certain way that people say, “ethnic.” It is usually accompanied with a look.

    Also on the paycheck plantation, they tend to drop phrases like “diversity candidate” to indicate that an applicant is black. I once had a manager tell me his department was getting too much of a “multi-cultural palette.” Nice. Or my favorite (not), POC. We’re just “of color” now? Sigh, so many euphemistic slurs… so little time.

    Bury them all, can’t we just be Black again?

  • VeronicaCorningstoneD

    Lol @ number two. My vote is for “ghetto”, being one of three vss’s at my high school, i would wince at whenever my 2520 peers used the ter. esp because it almost made me feel like i was supposedly one of the “good ones”. ugh.

    “this rascism is killing me!”

    • http://verysmartbrothas.com Panama Jackson

      @VeronicaCorningstoneD, you know, i actually kind of like the term “ghetto”. its so all encompassing and though we hate it when 2520s say it, the fact is, most of us actually know people who quite appropriately fit the definition.

      what is the definition you ask? i have no clue, but i know it when i see it. for instance. going to a ski lodge and finding the only spot in town that serves fried chicken like you had a chicken GPS in your eyes? that’s just Black. tossing said chicken bones out the window instead of placing them firmly in the trash can since “the window is closer” is pretty ghetto.

    • http://verysmartbrothas.com Panama Jackson

      @VeronicaCorningstoneD, you know, i actually kind of like the term “ghetto”. its so all encompassing and though we hate it when 2520s say it, the fact is, most of us actually know people who quite appropriately fit the definition.

      what is the definition you ask? i have no clue, but i know it when i see it. for instance. going to a ski lodge and finding the only spot in town that serves fried chicken like you had a chicken GPS in your eyes? that’s just Black. tossing said chicken bones out the window instead of placing them firmly in the trash can since “the window is closer” is pretty ghetto.

    • http://verysmartbrothas.com The Champ

      @VeronicaCorningstoneD,

      welcome and sh*t (i think)

      • VeronicaCorningstoneD

        @The Champ,

        lol, you have a point but it becomes troubling when people use it as an all-encompassing term for blackness.

        oh, and thanks and sh*t

      • VeronicaCorningstoneD

        @The Champ,

        lol, you have a point but it becomes troubling when people use it as an all-encompassing term for blackness.

        oh, and thanks and sh*t

    • http://verysmartbrothas.com The Champ

      @VeronicaCorningstoneD,

      welcome and sh*t (i think)

  • VeronicaCorningstoneD

    Lol @ number two. My vote is for “ghetto”, being one of three vss’s at my high school, i would wince at whenever my 2520 peers used the ter. esp because it almost made me feel like i was supposedly one of the “good ones”. ugh.

    “this rascism is killing me!”

  • http://stickwithyocat.blogspot.com/ V.E.G.

    I’d like to see ‘urban’ buried.

    Over the last 6 weeks, I’ve heard the term ‘urban market’ tossed around so many times…it’s making me sick.

    Please know that all of us – no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.

    Advertising speak:
    general market – good
    urban market – a nuisance that has to be dealt with

    • Humble_One aka Field Ninja

      @V.E.G.,

      “no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.”

      Is that why most of the commercials with black folks in it always has to have the “wise motherly obese black woman with a southern accent”, “the stylish, hip, joking, slang speaking, black youth”, or “the funky music playing in the background”?

      • http://nianaturally.blogspot.com deN.I.A.l is not a river in Egypt….

        @Humble_One aka Field Ninja,
        Is that why most of the commercials with black folks in it always has to have the “wise motherly obese black woman with a southern accent”, “the stylish, hip, joking, slang speaking, black youth”, or “the funky music playing in the background”?

        You just described Popeye’s and McDonald’s commercials, and Hardees commercials on black radio.

        • http://kadeboteh-makeup.blogspot.com/ Misskbs

          @deN.I.A.l is not a river in Egypt….,
          Lol…don’t forget Walmart and Chrysler commercials on BET and TV One.

        • http://kadeboteh-makeup.blogspot.com/ Misskbs

          @deN.I.A.l is not a river in Egypt….,
          Lol…don’t forget Walmart and Chrysler commercials on BET and TV One.

      • http://nianaturally.blogspot.com deN.I.A.l is not a river in Egypt….

        @Humble_One aka Field Ninja,
        Is that why most of the commercials with black folks in it always has to have the “wise motherly obese black woman with a southern accent”, “the stylish, hip, joking, slang speaking, black youth”, or “the funky music playing in the background”?

        You just described Popeye’s and McDonald’s commercials, and Hardees commercials on black radio.

      • Me fail english?

        @Humble_One aka Field Ninja,

        “Calvin got a job!”

        Heh, heh

        edit: I think they’ve gotten better about this though.

        • miss t-lee

          @Me fail english?,
          Them old school Kool-Aid ones were the worst.
          *singing* I make Kool Aid for my family…pitcher after pitcher…

          • Me fail english?

            @miss t-lee,

            LMAO! I thought Anthony Brown (comedian) made that up! Damn, I think I’d die laughing watching that isht.

            That and the Time Life “Quiet Storm” comm’l where dude with the Duke S-curl goes “Oh no my brother! U GOTSTA get yo’ own.” *insert sh!t-eating grin* are enough to flatline me.

            I still say “Oh no my brother!” to my boyfriend outta nowhere.

          • Me fail english?

            @miss t-lee,

            LMAO! I thought Anthony Brown (comedian) made that up! Damn, I think I’d die laughing watching that isht.

            That and the Time Life “Quiet Storm” comm’l where dude with the Duke S-curl goes “Oh no my brother! U GOTSTA get yo’ own.” *insert sh!t-eating grin* are enough to flatline me.

            I still say “Oh no my brother!” to my boyfriend outta nowhere.

          • miss t-lee

            @me fail english?,
            Nah chick….that was a real commercial!!!! Conservative financial institution (my employer) just recently blocked youtube, otherwise, I would post the link.

            *dead* at that Quiet Storm commercial, I totally forgot about that one.

          • miss t-lee

            @me fail english?,
            Nah chick….that was a real commercial!!!! Conservative financial institution (my employer) just recently blocked youtube, otherwise, I would post the link.

            *dead* at that Quiet Storm commercial, I totally forgot about that one.

          • Freaknik

            @miss t-lee,

            Did they do a follow-up commercial where the mom who gave the kids pitcher after pitcher of Kool-Aid also gave them childhood obesity and diabetes? Maybe I missed that one.

          • Freaknik

            @miss t-lee,

            Did they do a follow-up commercial where the mom who gave the kids pitcher after pitcher of Kool-Aid also gave them childhood obesity and diabetes? Maybe I missed that one.

        • miss t-lee

          @Me fail english?,
          Them old school Kool-Aid ones were the worst.
          *singing* I make Kool Aid for my family…pitcher after pitcher…

      • Me fail english?

        @Humble_One aka Field Ninja,

        “Calvin got a job!”

        Heh, heh

        edit: I think they’ve gotten better about this though.

      • Freaknik

        @Humble_One aka Field Ninja,

        is it me or does popeyes only show ninjas w/ “soul” in their ads? i swear they got a joyful soul-filled black woman or man in every commerical. and if u ever heard a Bojangles commercial i think they actually took an ex-slave and made him dance the jig while playing the fiddle for “massa” in the blackface outfit.

        • Me fail english?

          @Freaknik,

          Damn, That sux. But I could see these images convincing me the chicken is EXTRA good. Not like that soulless KFC.

        • Me fail english?

          @Freaknik,

          Damn, That sux. But I could see these images convincing me the chicken is EXTRA good. Not like that soulless KFC.

        • http://verysmartbrothas.com The Champ

          @Freaknik,

          you know, i’d never even seen an ad for popeye’s before until earlier this year.

          and yeah, the somewhat milfy woman in that commercial did make me want to eat the hell out of some chicken

        • http://verysmartbrothas.com The Champ

          @Freaknik,

          you know, i’d never even seen an ad for popeye’s before until earlier this year.

          and yeah, the somewhat milfy woman in that commercial did make me want to eat the hell out of some chicken

      • Freaknik

        @Humble_One aka Field Ninja,

        is it me or does popeyes only show ninjas w/ “soul” in their ads? i swear they got a joyful soul-filled black woman or man in every commerical. and if u ever heard a Bojangles commercial i think they actually took an ex-slave and made him dance the jig while playing the fiddle for “massa” in the blackface outfit.

    • Humble_One aka Field Ninja

      @V.E.G.,

      “no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.”

      Is that why most of the commercials with black folks in it always has to have the “wise motherly obese black woman with a southern accent”, “the stylish, hip, joking, slang speaking, black youth”, or “the funky music playing in the background”?

    • http://verysmartbrothas.com Panama Jackson

      @V.E.G., urban market – a nuisance that has to be dealt with

      i feel that way everyday when i walk thru my local grocery store.

    • http://verysmartbrothas.com Panama Jackson

      @V.E.G., urban market – a nuisance that has to be dealt with

      i feel that way everyday when i walk thru my local grocery store.

    • http://www.sistersoundoff.blogspot.com Cheekie

      @V.E.G.,

      “no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.”

      Also, none of us go to college apparently. We need a young “hip” Black dude/chick rappin’ or spoken word-ing us to go to Devry or some sh*t. Because it’s easy! You can get your degree fast! And under 3 years! Get that GED too if you ain’t got it because chances are…you don’t!!

      *major eyeroll*

      • Me fail english?

        @Cheekie,

        Oh the worst was the rapping lawyers comm’l. They was beatboxing and everything. I know the NYC area ppl seen this BS. Like we won’t trust a lawyer until he spits a hot 16. smh!

        • http://verysmartbrothas.com The Champ

          @Me fail english?,

          Like we won’t trust a lawyer until he spits a hot 16

          i bet johnny cochran could

          • Smiley Face

            @The Champ,

            Not only could but did! You forgot the mini rap that got OJ off “if it doesn’t fit, you must acquit!”…lol

          • Smiley Face

            @The Champ,

            Not only could but did! You forgot the mini rap that got OJ off “if it doesn’t fit, you must acquit!”…lol

        • http://verysmartbrothas.com The Champ

          @Me fail english?,

          Like we won’t trust a lawyer until he spits a hot 16

          i bet johnny cochran could

      • Me fail english?

        @Cheekie,

        Oh the worst was the rapping lawyers comm’l. They was beatboxing and everything. I know the NYC area ppl seen this BS. Like we won’t trust a lawyer until he spits a hot 16. smh!

    • http://www.sistersoundoff.blogspot.com Cheekie

      @V.E.G.,

      “no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.”

      Also, none of us go to college apparently. We need a young “hip” Black dude/chick rappin’ or spoken word-ing us to go to Devry or some sh*t. Because it’s easy! You can get your degree fast! And under 3 years! Get that GED too if you ain’t got it because chances are…you don’t!!

      *major eyeroll*

    • http://lifeofaworkingmom.blogspot.com/ bballmom

      @V.E.G., You know I was a media buyer at a big agency about 10 years ago. Ish that used to piss me off was the “no urban” dictates from advertisers to buyers. Happened EVERYDAY of the week. No lie. I could tell you stories. But that is for another post.

      But know that if you hear a Cadillac spot, it’s by osmosis cause them ninjas ain’t talking to you on purpose. So glad we are not buying those as much as we did a few years ago.

    • http://lifeofaworkingmom.blogspot.com/ bballmom

      @V.E.G., You know I was a media buyer at a big agency about 10 years ago. Ish that used to piss me off was the “no urban” dictates from advertisers to buyers. Happened EVERYDAY of the week. No lie. I could tell you stories. But that is for another post.

      But know that if you hear a Cadillac spot, it’s by osmosis cause them ninjas ain’t talking to you on purpose. So glad we are not buying those as much as we did a few years ago.

  • http://stickwithyocat.blogspot.com/ V.E.G.

    I’d like to see ‘urban’ buried.

    Over the last 6 weeks, I’ve heard the term ‘urban market’ tossed around so many times…it’s making me sick.

    Please know that all of us – no matter how much we make, where we live…if we are black, advertisers consider us to be part of the urban market when it comes to selling cars, fast food, soda and beauty products.

    Advertising speak:
    general market – good
    urban market – a nuisance that has to be dealt with

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