Pop Culture, Race & Politics

Pepsi Max Commercial: Everything’s Racist, Nothing’s Racist and You

I’ve seen the Pepsi Max commercial and it made me laugh. In fact every time I’ve watched (and I’ve watched it numerous times in my attempts to make sure that I wasn’t just being a douche), I’ve laughed.

I’m aware of the hullabaloo in the Black community behind this commercial. Here’s my synopsis: Black man needs to watch what he eats and his wife makes sure he does by being an overbearing woman who refuses to let him be great, even going so far as to place soap in his mouth instead of a burger. But alas,  he is allowed to drink Pepsi Max because there are no calories and she drinks one too. Well that is until she throws her can at the white devil woman who gives her man the googly eyes that he apparently enjoyed, knocking her the f*ck out. Realizing what just had done happened (Cornbread), they bone the f*ck out.

Something like that happened. And I’m aware why Black women especially are upset. This corporate entity places standard stereotypes about Black woman on front street. And at the end of the day, a blonde white woman comes along and all of a sudden the Black dude loses his sh*t, hits his dougie, swoons, and the Black woman goes all Black woman on his medieval arse. How dare Pepsi employ racial stereotypes aplenty in an ad.

Because that’s what it boils down too. Can I kick it?

Yes you can?

Can I kick it?

Yes you can.

Can I kick it?

Yes you can.

Well, I’m gone.

I get it. It’s f*cked up for them to even go that route, KNOWING how provocative it is. And provocative it is. I’m guessing there was at least one Black person on the team of writers like, “Hey guys, I’m not sure we should do this. My mom knows I work here.” And that’s fair. They played up on at least 5 different stereotypes in one 30 second commercial, which is pretty impressive if you think about it: nagging Black woman, emasculating Black woman, b*tch ninja Black man, white woman wanderlust, violent Black woman. And I’m sure I missed a few by not focusing on exactly how the woman looks, etc.

Except, I honestly think that to be offended by it, you need to be looking to be offended. There wasn’t a single Black woman alive who couldn’t relate to that. It was basically a Tyler Perry movie reduced to 30 seconds because if you notice, at the end, them two ninjas broke out…together. Black love like a motherf*cker. In fact, I’m sure this is how the commercial would have ended if they added an additional 30 seconds:

Him: Damn baby, you ain’t have to nail that white chick like that?
Her: She was eyeing my man. She needed to know what was up.
Him: You know I’m your baby. You know I love you.
Her: I know…but if I catch you lookin’ at that white b*tch again, it’s over.
Him: Baby, I only have eyes for you, and my Pepsi Max!
Her: Mmhmm.
Him: Can I have a kiss baby?
Her: No. Go on somewhere, I’m still mad.
Him: Awww, come here baby.
Them: Raw sex.

Black love wins out every time when there’s a common enemy, which in this case was the white girl who might press charges.

While I realize that there were definitely reasons to be offended, I also recognize that this same commercial could have been done with white people. Even down to the blonde eyeing the man. Of course, we have different issues in the Black community when it comes to Black men and white women, but is it Pepsi’s responsibility to worry about those? No. It’s not. Further, it’s a commercial, the folks at Pepsi made her a caricature of any overbearing woman with a 30 second window to show how lazy her husband is about his eating habits and her need to make sure he’s doing right. All of it could be done with any cast of any characters. It just hit home because there was a white woman involved, assuming it hit home at all.

Point is, everyone’s a little bit racist. And I look for racism everywhere I can find it. But there’s a time to chill and a time to kill. You can be offended by this commercial, but realize you’re choosing to be offended. It wasn’t a Black sociology commercial, it was a nagging/motherfigure woman commercial making sure her lazy husband did what he’s supposed to do who caught a wandering eye when a hot chick showed up. If anything needs to be questioned, its why the random running blonde is even in the commercial in the first place, that was just gratuitious and potentially put there to piss off everybody who found it racist. Perhaps Pepsi decided to be a douche. Me no know. But I wasn’t offended.

But I haven’t been a Black woman very long so maybe I’m just missing the point.

Oh and by the way, it was definitely funny. Funny is about execution. And it was executed perfectly. Unlike Christina Aguilera’s rendition of Soundgarden’s “Black Hole Sun” at the Super Bowl. Didn’t she know she was supposed to do the Star Spangled Banner??

Anyway, what say you? Talk to me.

-VSB P aka THE ARSONIST aka WHITE WOMAN TAMER aka SEXSI MAX aka GIIIIIIIIIIIIIIIIIIIIIIIIRL HE A 3

Filed Under: ,
Damon Young

Panama Jackson is a co-founder of VSB and co-author of Your Degrees Won't Keep You Warm At Night: The Very Smart Brothas Guide to Dating, Mating, and Fighting Crime. He believes the children are our future and is waiting to find out if he is the 2nd most interesting man in the world.

  • http://fatgrlatheart.com fatgrlatheart

    i wasn’t offended. actually, i ain’t even think much about the white woman till you brought it up. #kanyeshrug

    • http://verysmartbrothas.com Panama Jackson

      really? cuz i been thinking about her like crazy for the past three days. she permeates my soul.

      lol.

      • http://yourchildsmother.blogspot.com/ KMN

        I aint got to lie to kick it. I loved it when she got knocked in the head with that can. The black woman in the black woman of me liked the white woman getting knocked out for looking at the black womans black man. But the person in me that likes comedy was just tickled to see her knocked out. “Somebody help” effing HIGH LAIR REE US lmao.

        KMN

        • Deeds

          Yup, I thought that ish was hilarious as well. And then them running off, I was LMAO.

          • Girl Kanyeshrug

            When they ran off together was the highlight!

            • http://yourchildsmother.blogspot.com/ KMN

              Like PJ said…that’s true black love lmao

              KMN

      • #1Snowflake

        Whatever!! You been thinking about me!!! I had the superbowl on as background noise— will have to watch this when I get home.

        Best line in your post– “But there’s a time to chill and a time to kill” Amen.

        Also— HELLS yes on PRESSING CHARGES—but in my book– I see no color– that’s a lie, I tend to go lighter on the brotha’s. I am always telling these youngins to stop wearing the same suspect Northface coat, black beanie and pants cuz his description was just posted on the neighborhood public safety listserv– and so was his homeboys standing next to him.

        (Hype man readyyy ok- like a cheerleader) “Come onnn- Let’s hear it for some mixed love!!! “

      • Archer

        LMAO @ permeating my soul

  • Shorty McShortstuff

    I was sorta offended because it was all very lazy. Welp…..

    • whykendra

      these commercials were submitted by regular folks if i recall correctly, which is it why it seems slightly less professional. this is the one that won. someone check me on that.

      • naijaborn

        You are correct. Peep the press release on their superbowl commercials at pepsi’s site: http://www.pepsico.com/PressRelease/Six-Consumer-Created-Doritos-and-Pepsi-MAX-Ads-Crash-the-Super-Bowl-Advertising-02062011.html

        • D_luv

          Well now, to me that changes everything. The majority of the insult is that I assumed (incorrectly) that this commercial was evidence of typical corporate tone-deafness/apathy about race and shyt. Now it just hits me like someone’s youtube vid. Risque, but funny. I laughed, especially when homey and homette ran off holding hands.

          • WIP

            People have mentioned this, and I think this accounts for the casting choices if nothing else. The creator probably got people he/she knew to be in the commercial. I imagine he just called a couple (that happened to be black), called a pretty female (that happened to be white), and made the thing. I think we are questioning why this got so many votes (if seeing someone get bust in the head wasn’t the only reason) and why Pepsi, a company that employs or contracts professional marketing consultants, didn’t think anything was wrong with the images so many people are calling out.

            • whykendra

              agreed. and Pepsi made a comment about them screening the commercial with some committee and since no one (who screened it) found a problem then they dont see one either. this is not exactly good business practices but… okay.

            • D_luv

              Also agreed. I guess what I was trying to say with the youtube example is that in that kind of amateur thing, there’s no surprise factor when you see something off/racist/chauvinist/rude. You’re also not surprised by the wealth of complimentary comments either. When it’s a company, you assume that they know they should know better and be trying to avoid these types of pitfalls. I mean, in the end, the goal is to get folks buying and drinking Pepsi Max, right? Not chopping it up on a blog somewhere while slurping a diet coke. *slurps diet coke*

  • Passion

    I am black woman and I thought the commercial was one of the best. It was a 30 second commercial. I really don’t see why it’s being over-analyzed. People are just getting to sensitive these days.

    • http://verysmartbrothas.com Panama Jackson

      i actually see why its being over-analyzed. b/c there was a white woman in it.

      i believe if you throw a white woman into any situation with a predominant ninja crowd, analysis will occur.

      • http://www.flaglerhill.com Mass

        My question is I wonder how long Pepsi it took to actually feel comfortable using a white girl. What if it was a white couple and a black man was scoping out a white chick? Definitely some undertones there..more about the white girl rather than the blogosphere talk about the commercial labeling black women as controlling.

        • http://verysmartbrothas.com Panama Jackson

          which is my point…you add a white chick into any situation and it automatically becomes about her. which i actually find comical.

          • http://www.flaglerhill.com Mass

            Exactly PJ

          • http://www.pinchmycheekie.wordpress.com Cheekie

            Well, she WAS the punchline. lol

      • http://theatypicallibrarian@wordpress.com AtypicalLibrarian

        Where is #1Snowflake when you need her?

    • Sula

      THIS.

      People need to give the sensitive sh*t a rest already! And I am a black Feminist, mind you.

      • Brittany

        I was wondering whether or not I should comment, since there are so many people who have put in their opinions that are really good points. What irritates me about this commercial is the the fact that the Black woman is being stereotyped, like usual, and people think it’s funny simply because they choose to ignore obvious depictions of a stereotyped culture, by excusing it and blaming good intent; in which it may have been, but you have to keep your history and the fact that no matter how old or young, white or dark a person may be, racism can still be transmitted. Whether a young, ambitious director wrote it, a Black person, or a senior male citizen with blond hair and blue eyes wrote it, you should still look at it whole-heartedly. Because to me, to judge it differently amongst any of those characteristics, would make anyone a hypocrite.

        Ask yourself a question: If Black women were stereotyped in ANY other circumstance (let’s say, a billboard without dialogue), would you still feel the same?

        My point is, is no matter the medium or the creator, African Americans shouldn’t allow things like this to entertain them. It shouldn’t entertain Blacks because if you are not sensitive to the subject, how in the world can you think, or even expect another group of people to be? I hope I said it well enough for whoever reading this to understand without thinking that I’m being judgmental or condemning.

        Everyone is entitled to his or her own opinion, however, and I respect all views. I’m just a little baffled.

  • ComicBookGuy

    I love the approach you took on this, Panama. I was rolling at that commercial when I saw it and the blonde haired white girl waving at him bout killed me. You can be offended by this commercial if you choose to be offended but racist overtones are what they are, plus sh!t like that happens. Plus ol boy hulled himself by looking a bit too hard with a kool aid smile on his face. Come on, now, you know that ain’t fly with a sista no matter race the girl was. Good synopsis, my man.

    • tgtaggie

      I approve of this comment. #that is all

      • http://www.twitter.com/fiveisthenumber fifty six

        #cosigndammit

    • miss t-lee

      “hulled” huh? So Texan…lol :-)

      • ComicBookGuy

        You know it, T-lee. I was wondering if anyone would understand that.

        • miss t-lee

          I got ‘cha CBG! :-) I use that word at least 5 times daily…lol

          • http://chi11ax.com/ Twitluminati

            Bro. ComicBookGuy,

            This was my first time seeing the commercial, and dude did hull himself. Commercial was pure comedy…and if Black women are upset, its probably like Panama said…all the assumed “undiscovered” stereotypes were put out there.

            Hope Pepsi makes another won. Only drink Coke though.

            • ComicBookGuy

              What up, 6? I see ya. I guess I am the only black person that drinks Pepsi. Coke is good, but it is easier for me drink a six pack of beer than a six pack of Coke, not because I like beer, but Coke is strong as hell.

              • WIP

                You’re not. I heart Pepsi. Especially Diet Pepsi mixed with root beer. Coke is like slamming a huge shot of whiskey. That sh*t puts hair on your chest.

                • Chelz the Troublemaker

                  Coke is like slamming a huge shot of whiskey. That sh*t puts hair on your chest. <—This cracked me the f*ck up. I laugh cuz its true.

                  We actually had a discussion about this at work. Most 2520's that I have ever encountered in my entire 22 years of life only drink Coke. ONLY! They even call all soda 'Coke'. All.of.it.

                  Most ninjas I know? Pepsi. Except for rum n coke. But I do believe they SAY Coke but actually buy/use Pepsi. I, friends, am a Lemonade/Sprite/Mt. Dew drinker who occasionally settles for Pepsi if the above are not available. Coke is a last ditch effort and water above ANYTHING diet.

                • Kema

                  Wow! I only drink Coke. I’m feeling left out.

            • whykendra

              i only drink coke as well (not that i drink much brown soda. because im racist). but am i the only one that gets pissed off with all of pepsi commercials. there was a period of time when all pepsi commercials went straight at coke’s neck. that bothered me. lmao! run your own race pepsi!!! you dont see coke tryna play you on national TV!!

              yes, I’m crazy.

    • Jhane Sez

      “I love the approach you took on this, Panama. I was rolling at that commercial when I saw it and the blonde haired white girl waving at him bout killed me. You can be offended by this commercial if you choose to be offended but racist overtones are what they are, plus sh!t like that happens. Plus ol boy hulled himself by looking a bit too hard with a kool aid smile on his face. Come on, now, you know that ain’t fly with a sista no matter race the girl was. Good synopsis, my man.”

      I don’t drink soda unless there is bourbon involved… but if this had been a Vitamin Water ad I don’t know how I would feel about it.

      Some sistas I know would say this is yet another example of how sistas support brothas only to have some snow bunny come along and want to reap the benefits of that support… and I get that.

      Cause even though the ending shows dude being protective of his woman by grabbing her hand to get out of dodge there still the question for some sistas if I put in this work to help him is another woman going to reap the benefits and will she be white.

      The State Farm commercial that this has been compared to has more of a universal appeal just with a black flavor… and it didn’t hurt at all that the ideal mate replacements were both black.

      The exchange between the couple in the SF ad is a conversation that both men and women can relate to regardless of race and seeing black folks in for real situations and getting paid to do so was really nice.

      But I think what some sistas are responding to is the idea that the blue eyed blond is still held up as this ultimate ideal and that her attention is the real goal of the sacrifices required to stay looking good is that you get the snow bunny option.

      I think if the jogger had been a sista we wouldn’t be having this conversation because the playing field would be level and sans the beauty myth baggage.

      Personally I find this sh*t funny as he.ll… and think that it will serve as an object lesson to chicks of what you got coming when you decide to poach on a sista… even if it is just the innocent friendly wave.

      Bet ole girl will make sure the next bench she sits on to take a break won’t be next to another couple… especially if they are black.

      *Skipping off to loop snow bunny getting hit in the head with can for personal amusement ~JS

      • j.ivy

        1. Perhaps we need to stop being so insecure. Being offended that they presented the hot white blond as ultimate prize kinda gives the notion value. If we were more secure, it wouldn’t be offensive.

        2. Hot white blondes are a higher commodity. Now we can sink our teeth into why, and how we have been devalued because our men couldn’t protect us, and anybody could have their way with us, and how u could see our goodies on national geographic and so forth and so on….

        Having grown up with nothing but 2520s I’m quite aware of their envy of us, or at least me ;), and so I’m not offended in the least. I’m happy they reminded these heffas if u get cocky like that, u will be rocked! Lol

        Oh yeah my point….eff them bunnies and whoever else, we just have to stop bein so dern sensitive about this ish. It makes that chick believe the notion that she is better. Hell, the fact that we r crying over a pepsi commercial has got to be reinforcing the idea!

        • http://twitter.com/nikkib1920 Capricorn

          Period.com.. I laughed when it came on, I thought it was hilarious. Her hitting Becky with the bottle made my day.

        • ComicBookGuy

          Well said by both you and Jhane.

        • Jhane Sez

          “Perhaps we need to stop being so insecure. Being offended that they presented the hot white blond as ultimate prize kinda gives the notion value. If we were more secure, it wouldn’t be offensive.”

          I don’t think its about being insecure per se.

          If you flip the script and have a brotha working with his girl and she is looking good and another dude checks her out… and that dude is hot white blond guy (Daniel Craig) sans shirt running… who sits down on the bench and waves giving his woman the eye… and she is cheesing back

          Why that’s a headline waiting to happen… cause a brotha wouldn’t have thrown that can and hit dude by accident… it would just straight be on in some fashion.

          I could still see that playing as funny.

          Speaking of funny… I haven’t read many dudes who have tried to put themselves in the woman’s headspace because I guess the number of sistas who get with black men use them for their support and resources and then once they have optimized themselves go and get a white man is such a rare experience it is one that they just can’t relate too.

          But to acknowledge that isn’t a reality for some sistas is kinda disingenuous of brothas and even sistas who haven’t had the experience.

          You then refer to the reality of the “hot blond commodity” yet write that the women offended are just insecure.

          The statement just seems to be lacking in empathy and perspective ~JS

          • http://tdlove.wordpress.com Tonya

            However..I agree. The blond white chick IS real and women are insecure about each other. ALL women are insecure of the blond white chick: black women, Asian women, Latino women and Brunette white women.

            It is a classic play on stereotype and as I said below- Blond white women should at some point be up in arms! Blond women are hurt by been seen as the man bait as much as black women are hurt by being seen as too domineering.

            Comedy in general is a fine line between poking fun at society ..and being really offensive. Really good comedy manages to do both. This commercial makes you think.

            If you want to think “what if I put in this work with this black man and he leaves me for a white girl” ..Well..what if? It might happen, or in the other case, what might happen is the Black man will stay loyal and love you. That’s the risk that LOVE is all about. Do you want to live in fear..or do you want to take the risk? I’d take the risk.

            And this commercial shows that the risk can pan out..

            • ComicBookGuy

              I like how you think. That is an interesting stereotype of the blond white woman, and it makes a lot of sense. And your take on love is wonderful.

            • Jhane Sez

              “It is a classic play on stereotype and as I said below- Blond white women should at some point be up in arms! Blond women are hurt by been seen as the man bait as much as black women are hurt by being seen as too domineering.”

              I get where you are coming from… the thing is though the “blond” as icon is white female manufactured and perpetuated image.

              Naturally occurring blond is somewhere between 10 to 15% with 80 to 90% of those who were born blond gaining significant pigment by adulthood.

              Blond hair coloring is the number 1 chemical service of white women.

              My point is they choose to buy into the blond stereotype because it benefits them more than it harms them

              So there is no out cry from blonds to change this image because it is a conscience choice ~JS

              • tezzybaby

                Speak on it!!

              • j.ivy

                I agree JS. And why is it the #1 for white women? (for that matter, there’s no shortage of sisters requesting some shade of blonde, honey and the like) Because it is understood that if you are a bright eyed blonde you get infinite passes on everything(gross overstatement but not really) I don’t hate on it, but as I stated, I’ve learned that most white women envy us. AND they tend to feel threatened about us taking their men, but they won’t show it. On the other hand, we are quick to show our cards, insecurity, weakness etc. Like old folks tell ya, easier to catch flies with honey, than vinegar. (I’m cool on flies, but you know what i’m saying, lol)

                Perhaps if more black women would recognize that they need to brush the chips off their shoulders, and stop being so quick to assume they are under attack they might be more desirable. I’m not saying we should never be offended, but choose your battles. “We” have become the collective “ugly” rough girl in high school who tries to start a fight with the cute girl by sayin, “you think you cute, don’t you?” She prolly has all kinds of cute potential, but instead she’s projecting her insecurity on those who seem to get more attention. She should go home and work on her game, and then carry herself in a more alluring way. We can’t get offended because someone thinks the other girl is cuter! Go be cute on your own instead of being mad, and the tide may shift for us. This is prolly a component of why there are devastating statistics about us never marrying.

                I’m sorry, but I don’t empathize. I do feel sorry, sympathetic maybe, towards those with this complex, but yeah, not empathetic.
                I’m not affected. lol.

                • leah

                  ^^I agree with alladat. Well said J-ivy.

        • Sula

          Well said.

      • stargazr

        “The State Farm commercial that this has been compared to has more of a universal appeal just with a black flavor… and it didn’t hurt at all that the ideal mate replacements were both black.”

        I actually kind of think that State Farm commercial is more offensive. The stereotype there of the emasculating black woman is so strong, and even though she is replaced by more attractive person, the stereotypically nasty attitude prevails.

        In the PEPSI joint, I think you could more easily swap out the characters with actors of any other race and it would still work. Plus in the end, she isn’t trying to hit the white chick–he ducks and the white chick gets hit–for which the black woman apologizes. I agree that the commercial is playing up the whole “black male lust for pink toes” thing but only slightly. Men in general are portrayed in popular media as being unscrupulous, easily-distracted, sex fiends–why should black men be any different I guess?

        • Jhane Sez

          “I actually kind of think that State Farm commercial is more offensive. The stereotype there of the emasculating black woman is so strong, and even though she is replaced by more attractive person, the stereotypically nasty attitude prevails.”

          I’ve read this thought expressed here and I don’t agree

          Dude backed the car onto the hood of the car behind him… in order to do so he would have had to accelerate at a higher rate of speed going backward and the experience of being in the car I imagine probably carried a fear that the car would flip over

          That is the type of thing that would make anyone go off hard regardless of race or gender.

          And what she says is “I told you, you were too close… you didn’t listen”… she wasn’t yelling she was clearly annoyed though… and having just watched it again I would say that she was pretty reasonable about it… in context.

          Was her affect a little too sista girlfriend… yeah but I read that as part of the humor as a lead in for the new boyfriend line… and the surprise that he wanted an upgrade too.

          As for the agent she looks to me like… I’m staying out of this cause it is real dumb but it ain’t the dumbest I have seen… I feel you girl but I am staying neutral here focusing on my clip board and not looking at the two of y’all argue

          All in all I wasn’t offended because they were equally yoked in their f*ck.ery

          And it seemed a good time was had by all ~JS

          • j.ivy

            @Jhane Sez,

            “I told you, you were too close… you didn’t listen”

            THIS right here is the problem folks have with us. His car is on top of another one…did he need her to basically say “I told you so” when he already feels like a sucka for faultily whippin’ his whip? NO. this would be the time to have a twix and stfu. If I was looking to be offended, the SF ad would be more offensive, showing a stereotype that I can’t relate to.

        • j.ivy

          @stargazr

          agreed.

    • http://twitter.com/SmartFoxGirl SmartFoxGirl

      Honestly, the men aren’t going to be offended. You weren’t the brunt of the joke and couldn’t possible understand how Black women feel. On the other hand, I took the commercial for what it was. It was funny to me and not a big deal in my eyes.

      • http://www.twitter.com/creolesoul CreoleSoul IS…TheUndeniable

        So a dude being whored by his wife for most of the commercial isn’t considered being the brunt of the joke in a commercial?

        That’s an interesting definition of “brunt” ya got there.

        • http://verysmartbrothas.com Panama Jackson

          i like how you do business.

          • Mr SoBo -aka- PunisHer

            I second that. ^^

            • http://twitter.com/SmartFoxGirl SmartFoxGirl

              LOL Oh be quiet all of you! You know what I meant. If I was a man, I would not be offended by that commercial.

              • http://www.twitter.com/creolesoul CreoleSoul IS…TheUndeniable

                So let’s take the joke aspect out of it.

                “You’re constantly domineering and slightly overweight who loves dressing poorly and rocking bad weaves.”

                vs.

                “You’re a pushover w/ no spine, and you’re constantly whored by your woman. You are a poor example of what a man is <b]supposed to be.”

                I TOTALLY see how the 1st is more offensive. Wait, no, I don’t.

                …but alla that is moot because A) I’m not taking this silly-ass commercial to be an all-encompassing & truthful representation of how all Black couples (and individuals) are, B) I get jokes and C) I get jokes.

                • http://twitter.com/SmartFoxGirl SmartFoxGirl

                  Okay okay so maaaaaybe you have a point. The second is worse…and I too am not taking this commercial seriously either. I was trying to see both sides. I get jokes AND I get jokes. HA!

            • Sula

              And I third it as well.

              We need to realize that not EVERYTHING is about our little selves. Sheesh. :)

      • TezzyBaby

        I agree here with the men not being offended because they weren’t the brunt of the joke, I didn’t think that the black woman was either until the runner popped it. Here is why… the idea of the pushy, loveable wife bossing her husband around is a common place phenomena in the media. Sure she is aggressive but she has her husbands’ best interest at heart.

        King of Queens
        George Lopez
        Modern Family
        Family Matters
        The Huxtables
        Just about every dang show that has a husband and wife dynamic

        I think it’s naive to think that mainstream does not know about this “black men leaving black women for white women” phenomena. Hell, I had an asian classmate ask me about it one time. I dont want to analyze this commercial but it does raise some eyebrows.

        I dont want to sound extreme here and I hope anyone who reads this takes it in context. I know people want to say well I dont care what 2520′s think, but the thing is we (black people) have to care b/c its pretty clear to see who holds the positions of power, and we at the very least must know the rules to play the game.

    • Jen

      Dude “hulling himself” was stereotypical, too. He was playing the role of “coon.” Notice how he just kind of goofily fell into foolishness the whole commercial just waiting for somebody (his overbearing wife) to correct him.

  • EngrGirl

    I finally watched the commercial and just thought it was dumb. I was more offended by her poorly sewn-in than anything else. And if I did hit a white girl with a can I would stand over her and say gotcha b*tch. LOL
    Bottom line drink coke. Taste way better & doesn’t leave a film on your teeth

    • bumilla

      we are on the same mother of a page, grrl.

      • EngrGirl

        Nothing irritates me more is how white hair dressers style black women hair. It looks a mess. I think they feel we should look like that which annoys me to no end. **me getting off my soap box**

        • bumilla

          this is why i have a natural. i can not.

          • Mo-VSS

            Word! The longer I’m sans chemicals, the more I’m always like “why did I ever perm my hair.” Lol. Bad tracks, sew-ins, and the god-awful lace fronts hurt my soul every time!

            • WIP

              Cosign. I’ve been having trials and tribulations with my natural hair, but I’m starting to learn to love it.

            • D_luv

              CO-SIGN seven million times! #nappymeanshappyyo

              • Chelz the Troublemaker

                I too am a natural and since embracing my coils, I have noticed that about 98% of ALL women of color (AA & biracial) in commercials & television shows have NATURAL hair. Its runs the gamut from dreds, afros, twist/braid outs, BC’s/fades and curly ponytails. Only time I see significant and obvious WEAVE on black women are on primary black channels (TVOne, BET, etc) and this Pepsi commercial. Car commercials, prescription medication, insurance companies, birth control, chain department stores, Law & Order episodes, etc. ALL NATURAL SISTAS! :)

                • D_luv

                  I am loving this too Chelz, but then I get sad that maybe it’s a just a fad in advertising and it will eventually go away … I need my wubby *goes to corner*

            • Chloe

              What does a perm have to do with you wearing weaves? Totally different ish. I know plenty of naturals that rock weaves.

          • http://yourchildsmother.blogspot.com/ KMN

            YAAAAAAAS! #naturalhair stand up
            *whippin mah locs back n’ forth whippin mah locs back n’ forth*

            KMN

          • whykendra

            #naturalhairdontcare

            coming up on my 1 year naturaversary soon!!

    • miss t-lee

      Yeah, as I mentioned on twitter I was totally offended by her weave. WTF was that? It was hideous, that’s what it was. :/

      • http://twitter.com/SmartFoxGirl SmartFoxGirl

        LMAO! me too

    • Manny

      Coke does leave a film on your tongue and really all over your mouth.

      • http://www.twitter.com/creolesoul CreoleSoul IS…TheUndeniable

        “Coke does leave a film on your tongue and really all over your mouth.”

        And your insides. And your soul.

      • whykendra

        it is rumored that coke can eat through an entire sneak overnight. try it out (if you’re rich and got money to blow on silly experiments).

        and yet still…
        coke over pepsi anyday. and coke (like mcdonalds) is one of the first in their own market to consistently market to black people in a positive way (even if they are selling a product that is bad for you, because these days everything is bad for you)

        • UrbanDismay

          No to waste good steak or good Coke on that.

          The Mythbusters already tried it, left it to marinate for like 48 hours, the only result was slightly tenderized meat that stunk to high heavens. LOL.

      • j.ivy

        “does leave a film on your tongue and really all over your mouth”

        TWSS

    • Geneva Girl

      All of Pepsi’s budget and they couldn’t have gotten that woman a decent weave and wardrobe? What was up with that stupid coat she was wearing in the last scene?

      • whykendra

        i think (but not 100% sure) that these commercials were part of contest with the customers. i dont think pepsi actually made the commercial themselves. fact check me and let me know.

      • D_luv

        The coat was super wack. It looked like something for the trash can in an episode of What Not to Wear.

    • Yoles

      i’m with you… i was more offended by her lack of “put together-ness”.. the bad hair, the whack coat at the end… it was too much… why couldn’t she look nice and well kept?

      • whykendra

        i didnt think she looked bad at all. what was wrong with the coat? it was a tan trench. lmao.

      • naijaborn

        She looked fine to me. And well kept. . .

    • YaleGent

      Ha AHa Bottom Line… Drink Coke… Hilarious. lol

    • iRocksox91

      I find it strange that everybody is finding the actress’s hair the most offending thing in the commercial. I thought the whole ad was messed, but aside from the Black woman’s weight, the hair was the most realistic stereotype in the entire ad.

      • Leonie UK

        Her hair was awful and she lives in the US, knowing that she was to be featured in a commercial to millions, she could have done better. But would us natural women have faired better I wonder? Pepsi sucks,a ll abut Ginger beer and KA for me he he he.

        • Caballeroso

          Leonie: I didn’t view the commercial as racist until I read these comments by you and iRocksox.

          Reading your comments has forced me to consider the possibility that Pepsi’s marketing team made an attempt to appeal to a wider (read caucasian) audience by attempting to play off of that audience’s preconceived notions about blacks, to wit: black women are mean, incapable-of-smiling, overbearing, overweight, spousally abusive, unyielding, and insecure, with sewn-in hair in an effort to look like what is “obviously” the epitome of beauty…a smiling, young, sweet, innocent, blonde, in-shape, perky caucasian woman. Basically, an attempt to represent two extreme ends of their beauty spectrum.

          To further their public service announcement (caucasian service announcement), they close by showing that even a beautiful, care-free, innocent, happy, white woman who attempts to stay in shape by exercising so that she does not need a low calorie version of their product to keep her form is not safe around blacks who are obviously jealous of her.

          They show that while blacks are obviously predisposed to struggle with self-destructive behaviour, i.e. eating the wrong types of foods, assaulting each other, and drinking Pepsi Max, if you come into their proximity white woman, and God forbid, attempt to flash a friendly smile at one of the males of their species, they will conspire to turn their wrath onto you and leave you to die as they flee. By all means white people, beware of the coloreds for they are not safe to be around…they are jealous of you and will harm you, then abandon you as you are left to suffer.

          Yeah, that commercial just might have reinforcements of negative racial stereotypes…then again, I could simply be looking too deeply into it.

          • http://twitter.com/SmartFoxGirl SmartFoxGirl

            You’re right. We shouldn’t look to deep into a commercial but don’t get it twisted, this right here:

            “Pepsi’s marketing team made an attempt to appeal to a wider (read caucasian) audience by attempting to play off of that audience’s preconceived notions about blacks”

            Was exactly what Pepsi was doing. Let’s not be naive. Yeah we read into sh*t too hard but even my white friends knew what time it was. This caricatur of Black women is everwhere. It’s either her or the happy mulatto.

            • http://tdlove.wordpress.com Tonya

              Yeah..and the caricature of the perky blond white chick is out there as well. Not all blonds are skinny, beautiful and out running looking for an opportunity to flirt with your man.

              Not all black men want to eat unhealthy foods or, would easily be henpecked by their women.

              Society is all about stereotypes and comedy is about playing on them.

              • http://twitter.com/SmartFoxGirl SmartFoxGirl

                Oh yes I agree. I was arguing more that they do exist rather than us just looking to hard as Cab alluded.

          • Leonie UK

            @Cab I live in the UK. Our coverage of the superbowl means no adverts, and the game started after 10pm and finished at 3:30am. I only saw all the adverts ( mostly through youtube ) after the event the next day, and only those people are making a big fuss about. Most of the adverts you guys see in the US, we shall never know about. Adverts featuring black people, even well known brands like Revlon or Pepsi do not get shown overseas ( not even 1 drop Ms Berry).
            As a Black women who lives in Europe, I don’t expect to be represented in any postive light in the media world. I gave up on telly a long time ago. My comment is not racist, it’s the bloody truth. Her hair was shoddy to say the least.

          • http://verysmartbrothas.com Panama Jackson

            yep, its official. i’m not as smart as everybody else b/c i would never be able to get all of that out of 30 second commercial clip.

            panama: white girl. can. funny.

          • Jen

            “To further their public service announcement (caucasian service announcement), they close by showing that even a beautiful, care-free, innocent, happy, white woman who attempts to stay in shape by exercising so that she does not need a low calorie version of their product to keep her form is not safe around blacks who are obviously jealous of her.”

            LMAOOOOOO

          • iRocksox91

            Exactly. I saw no offense in the commercial until I saw the Black man fawning over the White girl. It wasn’t until then that I realized what I believe they were suppose to represent and I didn’t like it.

          • Jhane Sez

            “Reading your comments has forced me to consider the possibility that Pepsi’s marketing team made an attempt to appeal to a wider (read caucasian) audience by attempting to play off of that audience’s preconceived notions about blacks”

            The thing is I don’t think that the commercial was aimed at white audiences… I think that it was in response to our growing type 2 diabetes numbers and the fact that black folks drink a lot of Pepsi and they don’t want to lose that customer base.

            And your other observations are on point but they are just the byproducts of how white America perceives our dynamics… usually with us co-signing.

            Because you could have taken the familiar Cliff and Clair Huxtable dynamics that others have mentioned and created something equally funny.

            But then you couldn’t fire shots at sistas.

            Because its times like this, especially when I am forced to think about the meanings of things, that I have come to realize that sistas get no love… sometimes ~JS

            • whykendra

              Because its times like this, especially when I am forced to think about the meanings of things, that I have come to realize that sistas get no love… sometimes ~JS

              …a lot of times.

          • http://thatswhatgemsaid.wordpress.com Gem of the Ocean

            i got all this from the commercial when i first watched it. but i still am not offended. because it aint nothin new.

            • http://www.pinchmycheekie.wordpress.com Cheekie

              “it aint nothin new.”

              It’s really not, which is why it wasn’t hard to get that from the commercial. They used an OBVIOUS contention amongst Black women for comedy. *shrugness*

          • whykendra

            no you’re not looking too deeply into it. thats exactly what i heard when i played the video backwards.

            subliminal messages yall!!!

          • j.ivy

            @Caballeroso,

            if the attempt was to appeal to a Caucasian audience, I would think if they were anything like we apparently are, it would be waaayyyy off base. If anybody should have remotely been offended, it’s probably Becky. She got dropped and left for dead in the park by two blacks.

            ” I could simply be looking too deeply into it”, hmmmm, that’s a thought. lol. good stuff sir.

    • http://www.pinchmycheekie.wordpress.com Cheekie

      “Bottom line drink coke.”

      Not really a huge carbonated drink (*coughpopcough*) fan in general, but Coke (at least it does now) tastes like a syrupy failure. Pepsi is definitely better, in that regard.

      Then again, Pepsi been in trouble with our peoples since that Ludacris/Bill O’Reilly ish. lol

      • whykendra

        whhaaaattt? pepsi has that sugary aftertaste that leaves me feeling sick. i can actually differentiate the ingredients in pepsi, which is not good. corn syrup down one tube, sulphuric acid down the other.

        atleast with coke i dont realize it until i cough up blood. ;)

        • http://www.pinchmycheekie.wordpress.com Cheekie

          I haven’t had either in a while but when I drunk Coke, it tasted more sugar-syrupy to me.

    • http://twitter.com/nikkib1920 Capricorn

      Annnnnd Coke is it!!! lol!!

    • http://verysmartbrothas.com Panama Jackson

      this just lets me know that i don’t pay enough attention to women’s hair (either that or i pay as much as necessary as a man), her hair didn’t even stand out to me one bit. like i noticed she had hair, but that was the last thing i was paying attention too…

      …i was trying to figure out what kind of pie he was eating before he got kanye’d.

      • WIP

        Looks like banana cream

      • whykendra

        shaving cream pie. the standard televison variety.

        • http://www.pinchmycheekie.wordpress.com Cheekie

          WIN.

    • WIP

      “And if I did hit a white girl with a can I would stand over her and say gotcha b*tch.”

      Now this is how you do funny racism.

      • http://verysmartbrothas.com Panama Jackson

        this commercial is not a BET television show.

        • Girl Kanyeshrug

          LOL!

  • bumilla

    (black) people are offended by this? really? i missed that memo due to a shot of rum i was taking at the time but watching it now, i’m still more interested in my shiraz. do folks know that there is a new country in africa? i mean, really. just because basketball wives wasn’t on this week doesn’t mean should this be a hot topic for folks.

    • http://uphereoncloud9.com Wu Young, Agent of M.E.

      Are they going to call it “South Sudan” or are they going with something else?

      • iRocksox91

        I hope they call it Kush, Nubia, or South Sudan. Even if some of those aren’t 100% historically accurate.

      • http://www.twitter.com/creolesoul CreoleSoul IS…TheUndeniable

        According to [minister of information for the southern government and a member of the steering committee Benjamin] Marial, more than a dozen potential names had been put forth, but the Republic of South Sudan was chosen out of familiarity and convenience.
        . . .
        Mr. Marial said some of the more popular choices among the committee members included Azania, Nile Republic, Kush Republic and even Juwama, an acronym for Juba, Wau and Malakal, three major southern cities.

        http://www.nytimes.com/2011/01/24/world/africa/24sudan.html?_r=1

        • Leonie UK

          Nonsense bloody nonsense, all about the oil.

          • http://uphereoncloud9.com/ Wu Young, Agent of M.E.

            It’s always about the oil and that only increases the chances of under-handed political and business dealing, which are probably happening currently. I really hope this works because the last thing that region needs is a multi-national regional war. Or should I say another multi-national regional war.

          • Sula

            Could you please expound? As in you disagree with the decision to split from North Sudan?

      • bumilla

        i don’t care what they call it. i just want folks to be happy and keep it moving sans “presidents for life” and ish.

  • LoveJones

    Yea I can definitely see the racism but the way I see…at least it wasn’t a sista gettin hit. Then it would have black on black crime. *shrugs* We just can’t seem to win.

    ***I also would like to add that as I was reading the “can I kick part” I was singing it in my phife voice

    • LoveJones

      ^been

    • EngrGirl

      It could have been worse. They could have casted that new PineSol lady aka the 2000 version of Aunt Jemina or the Popeye’s lady **cringe alittle inside**. At least it was a regular black chick

      • bumilla

        are we friends in real life? because you just brought up two characters that until this comment, i did not realize how much they make me want to change the channel and then punch a white person at safeway.

        • http://satcpsychology.wordpress.com MsVivienne

          Dang…why safeway?

          • kingpinenut

            she lives in the county……..

          • bumilla

            because the foolery in self-check is beyond and brings feelings.

        • HuhBruh

          i did not realize how much they make me want to change the channel and then punch a white person at safeway.

          Niiiiice!

        • YaleGent

          You all are crazy today, lol

          • http://jouromeo.blogspot.com/ Sage of Silence

            I actually don’t mind the Popeyes lady but the Pinesol lady is another story.

            @ punching people in Safeway, I hope you can run or at the very least blend in like a ninja and catch everyone off guard assassin’s creed style.

            Nice imagery Gold* for you!!!

            • http://yourchildsmother.blogspot.com/ KMN

              The pinesol lady is my cousins twin *outside of height* and Im not too particular about my cousin.
              And those commercials that she’s in with the wigs trying to look secksy? #MAJORFAIL.

              KMN

        • EngrGirl

          We must be. I guess since rappers are in prison now Popeye’s needed to add their own ignorance to the world. But the first time I saw the commercial I thought it was a spoof or something. And the PineSol lady….SMH. My mother absolutely hates her and is irate everytime it comes one.

      • D_luv

        The Popeyes lady. *headdesk* Every time I see her a little piece of soul is battered… and then fried.

        • D_luv

          I meant to say a little piece of ((my)) soul is battered and fried. See, I’m losing it already!

    • j.ivy

      I was singing it in my head as well, but from the Jay track…what was that, 22 twos?

      • http://verysmartbrothas.com Panama Jackson

        yeah…the jay track that was the tribute to the Tribe Called Quest track…lol.

        and yeah, it was 22-Twos

  • DQ

    My people, my people. We need to choose our battles. And this ain’t one of them. And I don’t say that just because I laughed heartily and non-stop through out the commercial (because I did) but because the argument that says it’s racist requires a conspiracy theory on the order of X-Files to be plausible.

    My opinion, It’s not just a choice about being offended, it’s a choice about being offended over something that doesn’t exist without great assistance and imagination on the part of the offended party. And I am willing to bet money that I don’t have, that if you tried hard enough you could make the case that EVERY commercial during the superbowl was racist (yes, even the ones that didn’t have black people in them)

    • MsEmBee

      “My opinion, It’s not just a choice about being offended, it’s a choice about being offended over something that doesn’t exist without great assistance and imagination on the part of the offended party. And I am willing to bet money that I don’t have, that if you tried hard enough you could make the case that EVERY commercial during the superbowl was racist (yes, even the ones that didn’t have black people in them)”

      THIS!!! Exactly!

    • ac dubois

      i agree, this is not a battle worth fighting… i’m just really indifferent, number one because i don’t believe in drinking/eating food that is considered “diet” and secondly because it was just a stupid commercial.

      i do find it interesting that the overbearing black woman/wife/girlfriend is really getting her shine lately in the commercials (State Farm commercial anyone, btw i really enjoy watching these commercials) instead of the black lonely single superwoman who can’t seem to find a straight man… its refreshing to see the other side of the coin

      • DQ

        Hmmmm… I hadn’t thought about this angle. Interesting point, though as a man who has a woman that reminds me not to eat certain junk foods (a task she didn’t volunteer for but one that I asked her to do) it just doesn’t seem over bearing…

        …but maybe that’s because I asked her to do it, and the assumption in the commercial is that she did it on her own volition.

      • TezzyBaby

        I nono, they same to be the same side of the coin to me, this overbearing black woman/wife/girlfriend is what happens when the black lonely single superwoman gets a man

        • TezzyBaby

          ^*seem

        • j.ivy

          Disagreed. This is what a woman does who wants her man to live when he won’t look out for himself despite a history of heart disease, diabetes and colon cancer in his family. Look at Claire! Had cliff hiding chips in the fireplace! Not gonna leave me here with these 5 kids to raise by myself! you better go sit down somewhere with this apple! I love u baby! ;)

          • CNotes

            @j.ivy

            LOL!!@ “Not gonna leave me here with these 5 kids to raise by myself! you better go sit down somewhere with this apple!”

            I agree with you on this. Granted the commercial was theatrical with regards to how the wife mothered her husband (e.g. soap in mouth, pie in face); because in real life, that would be a bit overboard. However, she obviously cares about his health.

          • http://thatswhatgemsaid.wordpress.com Gem of the Ocean

            lol indeed

          • http://www.pinchmycheekie.wordpress.com Cheekie

            “you better go sit down somewhere with this apple”

            I. FAINTED. AND. DIED.

      • iRocksox91

        -”the overbearing black woman/wife/girlfriend”
        -”instead of the black lonely single superwoman who can’t seem to find a straight man”

        O_O…

        You seriously can’t see how these two types of women are related????

        • http://www.pinchmycheekie.wordpress.com Cheekie

          LOL, to me the second one leads to the first one. :|

        • ac dubois

          I said they are different sides of the coin, meaning different elements of the same situation. so they are related but they are not the same. they are different waves in the spectrum of black womanhood (as it is perceived publicly)

          but in my opinion, single lonely black woman doesn’t transform into overbearing girlfriend/wife.

    • http://twitter.com/SmartFoxGirl SmartFoxGirl

      “My people, my people. We need to choose our battles. And this ain’t one of them.”

      This is pretty much the theme of today. :)

    • Jen

      Nah. No conspiracy. This is just what white people (and the rest of the country) think of you. They weren’t necessarily trying to be racist…

      • http://thatswhatgemsaid.wordpress.com Gem of the Ocean

        i agree. white privilege at its finest.

      • D_luv

        Ditto.

  • alias

    I say NOT racist aaaannnnd effin hilarious. While the wife took a route a bit more aggressive than I would, while channeling my inner Claire huxtable, I didn’t find that it was so rough on us. Plus, she didn’t intentionally hit the 2520 bunny…or did she??? Hmmm, if so, sho ya rite! 2520, Hespanole, Chicken fried rice, Japanime, Red dot, or feather, Senagalese or AA, she was quite disrespectful with that flirtatious wave and in turn deserving of a good head bludgeoning, imho.

    • j.ivy

      AND I finally got my book!! Shiftless folks at UPS blaming this lil ice storm and blizzard in the Mid-weezy for delays….

      Can’t wait to read it!

      • http://verysmartbrothas.com Panama Jackson

        glad you got it!

      • Nicole N

        punks at amazon have yet to ship mine out :(
        so no book to get signed i am upset

    • http://verysmartbrothas.com Panama Jackson

      naw, the snow bunny was just collateral damage. if anything, this commercial can be looked at as a win for black women. revenge was exacted upon she of no melanin for hundreds of years of…something.

    • CNotes

      @alias

      “Plus, she didn’t intentionally hit the 2520 bunny”

      Good point! For me….this is why the ad is not racist.

  • Curious Capital

    I didn’t think it was funny. I find really inappropriate things funny a la South Park, Tosh.O, Boondocks and Chappelle. This just rubbed me wrong.

    • http://verysmartbrothas.com Panama Jackson

      well as long as it called you in the morning i think we can call it a draw.

      • Curious Capital

        THAT made me laugh.

        • Girl Kanyeshrug

          Me too but I didn’t want to say anything (and seem crude)