By now, the whole world should have heard Jay-Z’s newest creation, the No I.D./Kanye West production, “D.O.A. (Death of Autotune)”. Of course, Diddy is having a sh*tfit right now since his overly promoted album Last Train To Paris (due out in September) is all auto-tuned. In fact, this dumas asked T-Pain’s “permission” to Auto-Tune his whole album, brought in the owner of the Big A** Chain, and gave him a point on his album for his assistance.
the duchess movie download Oh and why is Diddy having a sh*tfit? Well, because as the makers of Cristal now know, once Jay-Z says something, the people follow. After all, Jay does this for his culture. And as a culture, we look to Jay for guidance.
As a song, “D.O.A.” is good but, it’s not great. The “hook” would have been better if he’d just allowed the horns to blow instead of the kind of cliché “goodbye, goodbye…etc”. Also, I almost find it interesting that Jay really isn’t saying too much of anything on the song about Auto-Tune until he gets to the end, which I suppose is the point. By doing a whole song with no Auto-Tune on it, it’s not fit for the charts, radio, or iTunes since in current rap, T-Painin’ runs rampant. He tells us that rappers need to stop singing, which is true.
Anyway, Jay declaring Auto-Tune dead got me to thinking about how much of a trendsetter Jay-Z really is. I’m starting to think that Jay gets too much credit for some things and not enough credit in other areas, so I guess it all evens out. For instance, in my opinion, Auto-Tune has kind of been on the way out. Or at least it’s not as prominent as it was a few months ago. For one, I rarey hear T-Pain on the radio right now. Lil Wayne uses it pretty consistently, but even then it seems more artistic than crutch-y. and he’s still rapping. Of course, Diddy was on his, “I’m gonna Auto-Tune a whole album” but really, does ANYBODY care about a new Puffy album?
Cassie doesn’t even care and she’s his oatmeal bowl.
Even Kanye is like, “i’m rapping on my next album.” Auto-Tune might not be on the way “out” per se, but it’s not as prevalent as it was when it was harder to find somebody not using it than somebody using it. So if Auto-Tune is indeed on the way out, it seems more like the natural progression of basically playing itself out. Same with throwback jersey’s. Now, I’m not going to diminsh what Jay did with one line. He essentially killed Mitchell & Ness’s* livelihood. But like Aut0-Tune, by then, throwbacks had become too cliché. Folks were wearing throwback jersey dresses and throwback basketball jerseys of baseball teams and basically wearing stuff that made no sense whatsoever. I feel like in those instances, Jay more or less put the final stamp on an already diminshing trend.
I mean I guess in that regard, Jay is responsible in ending a trend sooner than it might have ended on its own, but I feel like he isn’t totally “responsible”.
By the way, he TRIED to convince people that 30 was the new 20 but it really didn’t work.
Now, let’s take a look at trends Jay is “responsible” for:
In with button-ups – The jury’s still out on his killing throwbacks, but I’ll give Jay full credit here with bringing the button-ups in though. His one line, “I don’t wear jersey’s, I’m 30-plus, give me a fresh pair of jeans, ninja button ups” pretty much ushered in every male coming to the club in the “grown-n-sexy” special – striped button up shirts with some overly expensive jeans. This was a very bad trend because as became the course du jour, every Black male rocked some variant of the vertical stripes, which sucked immensely. Clubs were filled with 500 clones of the Jay special. Hell, I had 3. Shoot.Me.
Death to Cristal - Jay pretty much kilt the Cristal market in nightclubs across America with “Show Me What You Got”. Of course, that was the Cristal people’s fault for talkin’ greasy about the audience that’s taken to drinking their libations.
Hustler turned highlifer - Rick Ross might be the biggest bawse that we’ve seen thus far, but Jay started the whole dope-dealer-turned-hustler-living-the-good-life trend back in 1996 with Reasonable Doubt, and was really on that stuff in the early 90s before everybody caught on. And, nobody did it better than Jay. Nobody. Many have tried, everyone has failed, though Rick Ross’ “Magnificent” is that crack. T.I also owes his livelihood to Jay-Z.
Soul Samples in Hip-Hop Post Puffy - Jay is directly responsible for Kanye and Just Blaze’s ascent into production superstardom. With the first Blueprint, he decided to run with a soul motif and then Ye and Blaze became the hottest producers of the past 8 years. That’s just Jay everyday.
You know, now that I think about it, I actually think Kanye is a more influential rapper/artist, at this point, than Jay is.
Kanye has grown men wearing tight jeans and listening to Daft Punk. But he’s also shifted the sound of production a few times over and influencs the musical landscape every time he releases an album.
Anyway, what do you think? Is Jay-Z the trendsetter that he gets credit for being or not? What trends is Jay directly responsible for? And hell, is Kanye more influential than Jay at this point?
Say you will.
-VSB P aka THE ARSONIST aka TANGLE JIG P aka GIIIIIIIIIIIIIIIIIIIIIIIIIRL, HE A 3
*Mitchell & Ness is the large throwback jersey emporium whose sales increased like 12-fold in the late 90s and early 00s.